Privacy Policy
Prime Supply is committed to protecting your privacy and handling your personal information responsibly. This policy explains how we collect, use, store, and safeguard your data when you use our website.
For the purposes of UK data protection law, Prime Supply (“we”, “us”, “our”) is the data controller for all personal data collected through our website https://primesupply.co.uk/.
Information We Collect
We collect personal information that you provide directly to us and information that is gathered automatically when you use our website.
This may include your name, contact details, delivery address, account information, order and payment details, records of communication with us, and information you submit when participating in promotions, surveys, or competitions.
We also collect technical data such as IP address, browser type, device information, pages visited, and interactions with our emails through cookies and similar technologies.
How We Use Your Information
We use your personal data only where permitted by law and for legitimate business purposes, including to process orders, manage accounts, provide customer support, and respond to enquiries.
Your information may also be used to personalise your experience, improve our website and services, conduct internal analysis, send basket reminders, prevent fraud, and comply with legal and regulatory obligations.
Legal Basis for Processing
We process your personal data under one or more of the following legal grounds: contractual necessity, your consent, our legitimate business interests, or compliance with legal obligations.
Marketing Communications
Where permitted, we may send you marketing communications by email, SMS, telephone, or post. These messages may include information about products, promotions, and updates from Prime Supply.
You can opt out of marketing at any time by using the unsubscribe link in our emails or by contacting us via https://primesupply.co.uk/contact-us/. Even if you opt out, we may still send important service messages such as order confirmations.
Sharing Your Information
We only share your personal data with trusted third parties where necessary. This includes payment providers, delivery partners, IT and hosting providers, marketing platforms, professional advisers, and fraud prevention agencies.
We may also share information with regulatory authorities or law enforcement where required by law. We do not sell your personal data to third parties.
International Transfers and Data Retention
Some of our service providers may process personal data outside the UK or the European Economic Area. In such cases, we apply appropriate safeguards to ensure your information remains protected.
We retain your personal data only for as long as necessary to fulfil the purposes set out in this policy, including legal, accounting, and reporting obligations.
Data Security
We use suitable technical and organisational measures to protect your personal data, including encryption, secure servers, and restricted access controls. All payments are processed using secure and compliant payment systems.
Although we take reasonable steps to safeguard your information, no online transmission can be guaranteed to be completely secure.
Children’s Privacy
Our website is not intended for individuals under the age of 18, and we do not knowingly collect personal data from children.
Cookies
We use cookies and similar technologies to ensure the website functions correctly, analyse traffic, improve performance, and deliver relevant content and advertising where permitted.
You can manage cookie preferences through your browser settings and any cookie tools provided on our website. Cookies never store your payment card details or passwords.
Your Rights
You have the right to access your personal data, request corrections, ask for deletion in certain circumstances, restrict or object to processing, request data portability, and withdraw consent where applicable.
To exercise your rights, please Contact us.
